We’d like to announce a great news for all the smart and business-savvy women! The designer team Jana Hanzel and Emilia Torabi developed a new stylish fashion line just for you. If you are tired of wearing all those black or navy-blue strictly business suits we are bringing some fresh breeze into your wardrobe! As designers with a lot of clients working in government, we are seeing the same uniform style over and over again. And we know that you are often not very happy about it but sometimes it’s hard to break the habit. That’s why we’ve got an idea to make a life more easy and more colorful for you. We believe that women should show off more of their femininity and still look professional and respectful. Hence our new fashion line called Panache – to address business women and introduce more color and timeless style into their work wardrobe. To make them feel well dressed, and feel their confidence radiate through their clothing.
We want to attract the whole range of business women, from their early 20s, who are just starting their professional career to all of you experienced women in higher business possitions. We want to offer a “9 to 5 clothing” choices with a possibility to continue with a fancy diner after work.
We also want to show you a selection of coats in interesting colors to break up the black uniformity and anonymity. We believe that everybody can express their personalities through the clothes and have a little more fun with dressing up.
Please stay tuned for more info! The collection will be revealed during the Ottawa Fashion Week, on March 18, 2011 at the National Gallery. We are now working on the first pictures of the collection which will be published shortly.
You can read about us in this article published today, March 12, 2011 in the Ottawa Citizen:
http://www.ottawacitizen.com/life/Dress+with+style+Panache/4427948/story.html
